Sean John is the fashion label of American musician and hip-hop tycoon Sean Combs (aka Puffy, Puff Daddy, P. Diddy, Diddy). The company is named after Combs' first and middle names.

Sean Combs is a multi-Grammy Award-winning recording artist and record producer, responsible for some of the best-selling hip-hop recordings of the late 1990s and early 21st century.

In 1993, he founded his own record label, Bad Boy Records, whose most successful artist besides Combs himself is the late rapper The Notorious BIG. In addition to his own success as a recording artist, Combs has also produced records for several successful artists such as Mary J. Blige, Mariah Carey, Usher, and Aretha Franklin.

Sean John's fragrances are produced in collaboration with MAC, a subsidiary of Estee Lauder. Sean John's first fragrance, Unforgivable, was launched in 2006.