In 2019, the debut in perfumery marked an important step for PHILIPP PLEIN, a 100% independent and self-financed brand. Philipp Plein Parfums, a new company based in Geneva, was established to develop a distinctive and successful perfume business for the PHILIPP PLEIN brand. Led by Chief Executive Officer Patrizio Stella, Philipp Plein Parfums is part of Brands Beyond Beauty, an international company focused on innovative brand building,

Philipp Plein models/creations are available in prestigious boutiques and department stores around the world and the brand has more than 250 mono-brand stores worldwide, including flagship stores in Milan, Paris, New York, London, Los Angeles, Hong Kong and Las Vegas.