Born in Nice, France, during the Italian occupation of World War II, Olivier Creed grew up in a family with a rich heritage in the perfume industry.

Olivier's career as a perfumer began when he was just 18 years old. Encouraged by his father and grandmother, he took charge of the family business and focused on the perfume side. Under his visionary leadership, the House of Creed transformed from a boutique, bespoke perfume house to a globally recognized brand.

Olivier has been responsible for some of Creed's most popular modern perfumes, including Green Irish Tweed, Silver Mountain Water and the iconic Aventus. His unique approach to perfume creation, blending traditional techniques with innovative ideas, has earned him the title of "the most elegant perfumer in the world".

Olivier's inspiration for fragrances is deeply rooted in his passion for art, travel and nature. He often travels the world to find the best raw materials for his creations, such as the rarest sandalwood from Mysore or the most fragrant lemons from Sicily. This commitment to using only natural ingredients contributes to the exceptional quality of Creed perfumes.

Olivier's artistic background is clearly visible in his approach to perfume creation. He treats each fragrance as a work of art, mixing colors, textures and scents to create a masterpiece.