Kenzo is a Japanese fashion house founded by designer Kenzo Takada in 1970. Kenzo studied fashion at Bunka Fashion College in Tokyo, one of the first male students, and moved from Tokyo to Paris in 1964. In 1970, he founded his first Parisian boutique, called Jungle Jap.

Kenzo's perfume division was launched in 1987, although evidence of the earliest Kenzo perfume - King Kong from 1978, in line with the "Jungle Jap" theme - suggests that the designer already had an interest in perfume before launching a separate perfume division. Kenzo Parfums' first official launch was 1988's Kenzo for Women, a fragrance whose name was later changed to ça sent beau (meaning "it smells nice").

Kenzo Parfums became part of the multinational luxury conglomerate LVMH in 1993, and Kenzo Takada officially retired from the company in 1999, though he has since reemerged as an interior decor and furniture designer.