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Perfumer Hamid Merati

Hamid is dedicated to his work and to Firmenich's adage, "think client". Born in Germany to an Iranian father and German mother, he grew up in Isfahan, Iran, until the end of the revolution in 1979. He describes himself as "Iranian in education and German in organization."

With poignant memories of growing up among rose fields, where friends distilled rose oil, Hamid fought hard to become a perfumer and knows that success can be taken for granted.

As a natural collaborator, he finds it important to learn from others. "A successful person is an example to follow."

He is attentive to those around him and always shares quickly. “The most important thing is that you have enough on the table in the morning, noon and evening.

There is a completely different relationship with raw materials. Consumers are not afraid to mix products to create their own perfume.

Perfumer Hamid Merati-Kashani

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