François Demachy is a renowned French perfumer who has created some of the most iconic fragrances of modern times. Born in Cannes, Demachy spent most of his life in Grasse, the fragrance capital of the world, where his father owned a pharmacy. After studying dentistry and physiotherapy, Demachy joined Mane and later studied at the perfumery school of the Charabot company.

In 1984, Demachy joined Chanel, where he was appointed Director of Research and Development, while collaborating in the creation of perfumes by Chanel, Ungaro, Bourjois and Tiffany. After twenty-two years at Chanel, in 2006 he was appointed Development Director for LVMH's cosmetics and perfume division and Christian Dior's main nose.

At Dior, Demachy has created some of the most popular fragrances in the world, including Sauvage, Miss Dior and Dior Homme. He has also collaborated in the production of Fendi and Acqua di Parma perfumes, both owned by the LVMH group.

In 2009, Demachy created Miss Dior Chérie L'Eau, a sparkling and distinctive floral fragrance blended with notes of zesty bitter orange, gardenia and white musk. He oversaw major revisions of the Miss Dior and Miss Dior Chérie (eau de parfum) fragrances in 2011, renaming Miss Dior Original and simplifying Miss Dior Chérie to simply Miss Dior.

Known for his passion for his craft, Demachy draws inspiration from producers, as well as the women and men who wear his creations. An avid traveller, music lover and admirer of feminine beauty, Demachy constantly strives for surprise and pleasure, continuing Monsieur Dior's visionary heritage: "Always do the best possible and never be satisfied."

In 2021, Demachy was the subject of Nose, a documentary about fragrance that focuses on the full circle of perfume creation, from the people who plant the raw material to those who wear the fragrance. The film highlights the international coordination it takes to build a fragrance like Sauvage and shares the credit with farmers and growers around the world.

François Demachy is a true master perfumer, whose passion and creativity have shaped the world of fragrance as we know it today.