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Perfumer Aurelien Guichard

Aurélien Guichard was literally spoon-fed his love for flowers and perfumes. He is the seventh generation of the Guichard family active in the perfume industry.

His grandfather grew roses and jasmine in Grasse, his father is perfumer Jean Guichard. Together they worked on a perfume for Nina Ricci, but Aurélien herself has now built up a nice portfolio with creations for different brands: Narciso Rodriguez, Shiseido (Ever Bloom), Tom Ford (Sole di Positano), Gucci (Guilty & Gucci Pour Homme) , etc.

In 2019 he launched his own brand, Matière Première. His motivation? A look behind the scenes of the perfumer profession. Fun fact: Guichard is not only a perfumer, but also a producer. He has been growing organic Centifolia roses near Grasse since 2016. He uses it for his perfumes.

Perfumer Aurelien Guichard

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