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Acqua di Parma Perfumes

Acqua di Parma started as a small factory in Parma. The first fragrance was created in 1916, Colonia, and initially it was used to perfume men's towels. Colonia became a true symbol of Italian chic among American and European celebrities in the pre-war years. From a small factory, Acqua di Parma grew into a prominent house with a wide distribution network.

In the early 1990s, three influential Italians, Diego Della Valle (Tod's spa), Luca Cordero Di Montezemolo (Ferrari) and Paolo Borgomanero (La Perla), joined forces in a highly patriotic effort to preserve the Italian classic.

They reproduced the old scents and started new projects. Ultimately, the three gentlemen signed a contract with a luxury goods giant, LVMH, which acquired full ownership of Acqua di Parma in 2003.

Acqua di Parma

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